Future Opening: Marketing Director, Mexican Concept
Full Time • Sun Holdings Corporate
Responsive recruiter
Sun Holdings is one of the largest franchise organizations in the U.S., proudly supporting over 1,300 restaurant locations across 31 states. We provide franchise management services to some of America's most beloved brands, including Applebee’s, Arby's, Bar Louie, Burger King, Cantina Laredo, Freebirds, Golden Corral, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno, and Uncle Julio’s. Join our team of hands-on problem-solvers!
Job Summary:
We are seeking an experienced and strategic Director of Marketing to lead brand marketing efforts for our Mexican concept restaurant brand(s). This role will drive brand awareness, guest traffic, and revenue growth through innovative marketing campaigns, compelling brand positioning, and impactful digital and community engagement. You’ll oversee everything from creative direction to local store marketing, while collaborating cross-functionally to ensure marketing initiatives align with overall business goals. If you have a passion for culturally rich, experiential dining and the leadership skills to take a brand to the next level, we want to hear from you.
We are seeking an experienced and strategic Director of Marketing to lead brand marketing efforts for our Mexican concept restaurant brand(s). This role will drive brand awareness, guest traffic, and revenue growth through innovative marketing campaigns, compelling brand positioning, and impactful digital and community engagement. You’ll oversee everything from creative direction to local store marketing, while collaborating cross-functionally to ensure marketing initiatives align with overall business goals. If you have a passion for culturally rich, experiential dining and the leadership skills to take a brand to the next level, we want to hear from you.
What You’ll Get (Benefits):
- Competitive Pay – Your talent and hard work won’t go unnoticed.
- Health & Wellness Coverage – HSA, medical, dental, vision, disability, and life insurance plans to keep you and your family feeling your best.
- 401(k) Match – Helping you invest in your future (and putting more back in your wallet).
- Generous Time Off – Up to 16 paid vacation and sick days, plus 7 company holidays to recharge and reset.
- Free lunch while at work – Pick your favorite from 5 nearby brand locations, plus discounts with some of our brands—we’ve got lunch covered.
- Daily Pay Option – Access your earnings before payday with our Earned Wage app.
- Career Growth – We’re growing fast, and we love to promote from within.
- And more good stuff – Because working with us should feel rewarding every day.
What You’ll Do (Responsibilities):
You will lead the creation and execution of integrated marketing strategies that elevate our Mexican concept brand(s) and deepen guest loyalty. This includes designing and launching campaigns across digital, social, and traditional channels; managing brand identity and creative development; and ensuring consistent, impactful messaging. You’ll drive local store marketing and community engagement initiatives, ensuring regional relevance while building brand love. Partnering closely with operations, culinary, HR, and finance, you’ll align marketing plans with organizational objectives. You’ll monitor consumer trends, analyze competitive activity, and leverage data to guide decision-making, while managing agencies, vendors, and the marketing budget to maximize ROI. Additionally, you’ll mentor and inspire a small team to deliver innovative, measurable results.
You will lead the creation and execution of integrated marketing strategies that elevate our Mexican concept brand(s) and deepen guest loyalty. This includes designing and launching campaigns across digital, social, and traditional channels; managing brand identity and creative development; and ensuring consistent, impactful messaging. You’ll drive local store marketing and community engagement initiatives, ensuring regional relevance while building brand love. Partnering closely with operations, culinary, HR, and finance, you’ll align marketing plans with organizational objectives. You’ll monitor consumer trends, analyze competitive activity, and leverage data to guide decision-making, while managing agencies, vendors, and the marketing budget to maximize ROI. Additionally, you’ll mentor and inspire a small team to deliver innovative, measurable results.
What You’ll Bring (Requirements):
- 5+ years of progressive marketing experience in the restaurant industry
- 2+ years in a marketing leadership role with focus on brand development and field execution
- Strong understanding of multicultural marketing, especially within Hispanic and Latin American communities
- Proven success building integrated marketing campaigns and managing multi-channel strategy
- Experience with brand storytelling, digital marketing platforms, and local marketing activation
- Strong analytical, project management, and organizational skills
- Excellent communication and cross-functional collaboration abilities
- Bachelor’s degree in Marketing, Business, or related field required (MBA a plus)
- Bilingual (Spanish/English) preferred
Ready to get started? Apply today and join a team that’s making a big impact—one location at a time.
At Sun Holdings, we’re committed to providing a safe, efficient, and supportive environment—for our team and the guests we serve. We’re proud to be an Equal Opportunity Employer. Curious about who we are? Check us out at www.sunholdings.net.
Sun Holdings was founded in 1997 by Guillermo Perales, funded by an SBA loan, and provides world-class management services to the franchise ownership teams of some of America’s most popular restaurants. Brands serviced include over 1,200 Applebee’s, Arby's, Burger King, Golden Corral, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno and Uncle Julio's locations in over 30 states. The collective portfolio of brands makes up one of the largest franchisee organizations in the U.S.
Mission
Mission
Our mission is to create great locations and facilities, so each unit operates at maximum potential. Our goal is to satisfy our customers' demands and exceed expectations for the products and services each brand offers. As we continue to expand, we want to hire dedicated staff and run a proficient business.
Vision
Vision
To be the nation’s leading retail and restaurant management-services company in total sales, operational metrics, customer satisfaction, and unit-level economics.
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401(K)
Health Insurance
Vision & Dental Insurance
Life Insurance
Paid Time Off
Paid Vacation
FREE Brand Meals